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eHow Removing Similar Titles, Going with Most Popular Articles

By Joe Marshall, Demand Studios Review Writer

Posted On 3/22/2011

Demand Media sent an email to Demand Studios writers letting them know that they had found some similar titles while reviewing the quality of the content on eHow. Demand Media went on to explain that they will be removing the least popular title.

Now leaving aside for the moment the fact that they must have known there were/are similar and in some cases duplicate titles all over eHow, it seems an odd choice that they are choosing the most popular article. Considering the function allowing readers to determine whether or not an article was helpful was only very recently rolled out, one assumes this means they’re going with the article which is getting the most page views and has the best Google ranking.

eHow logo While this may make financial sense in the short term, it seems potentially foolish in the long term. Wouldn’t it make more sense to have the articles reviewed by an editor and choose the one that is the most well written, which best answers the question, and which uses the best references?

It appears that for the time being eHow has seen increased traffic since the recent content farm algorithm change - although some other Demand Media sites were negatively affected (Essortment, Answerbag and Trails.com - but there’s no guarantee that this won’t change.

It would seem that erring on the side of quality over popularity and present - read temporary - Google rank is the new way to ensure future success.

It is wise at least to begin removing duplicate or very similar content from the site, and they should get credit for that.

This will only really affect writers if they have a revenue share article removed. This would include anything written through the separate eHow WCP program, now closed, or through Demand Studios revenue share. Those writers earning off shared advertising revenue may find their earnings dropping over the next few months.

Demand Studios writers will just have to hope their articles win the popularity contest.

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