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Demand Media IPO Coming Sooner Than Later?

By Demand Studios Review Editorial

Posted On 10/29/10:

Demand Media IPODemand Media appears to be moving toward an earlier IPO date than previously expected.

The San Francisco Chronicle is reporting that after hiring Joanne Bradford, former Yahoo head of sales, more Yahoo sales people followed her over to Demand Media. Things are moving so fast that Bradford's home has apparently become a Yahoo-turned-Demand employee crash pad.

The San Francisco Chronicle saw all this as a sure sign that Demand Media was hustling to get the IPO going sooner than later.

Demand Media updated their initial IPO filing just over two weeks ago, as reported by PaidContent.org. Most notably, they removed some language about further acquisitions and inserted an intent to use some of the money it intends to raise through the IPO on $50 million to $75 million on "investments in content" in 2011.

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